STUDENT STORY
From Psychology to Product Builder
How Araceli transformed care work into a digital mission
Meet Araceli Farrera
Empathic. Tenacious. Always thinking about others.
Araceli Farrera is a 37-year-old psychologist from Mexico, now living in Portugal. Since her degrees weren’t recognized, she found herself working in call centers—far from her passion.
But her heart never left psychology. She just needed a new path to get back to it.
“I didn’t just find a new skill—I reconnected with my purpose. I feel like I’m finally doing what I was meant to do.”
Araceli Farrera
Student from Descodifica-te #3, 2025
Behind the scenes
Favourite tool
Softr — “I just got it. It clicked.”
Favourite mission
CRM build — “I was amazed by what’s behind the scenes.”
Biggest challenge
Integrating everything into one user flow
Most valuable learning
“That I can create something—myself, from zero.”
What’s next for Araceli?
Project Highlight
In the final stage of the Cohorts, students have the opportunity to create a Capstone Project to showcase what they have learned across the journey. They have the liberty to use whichever tool they want or even explore new ones, promoting their critical thinking and proactivity. Always with the support of our Mentors.
Project Name: SEDI – Ser Envelhecer Dignamente
Mission: Support informal caregivers of the elderly through digital tools and education
Tools Used: Softr, Airtable, Involve, Wix, Calendly, Gumroad, Canva, Clipchamp
Result:
A beautiful, functional MVP built with love—and a powerful proof of concept for a deeply underserved community.
Project Features
- Overload-assessment quiz
- Tailored care packages
- Embedded articles for caregiver education
- Online scheduling & course purchases
